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Up to 300 Starbucks stores are coming to Italy

Starbucks stores
Drinks   The first stores will be opened in Milan and Rome

Starbucks announced that it planned to open between 200 and 300 stores in Italy.

The revelation came from ex-footballer and Antonio Percassi, who is working with Starbucks bosses to bring the love-it-or-hate-it brand to Italy.

"We are aiming to open 200 to 300 sales points across Italy, we think that there's a place for it in the market," Percassi said at a Milan press conference, finance daily Il Sole 24 Ore reported.

The Bergamo entrepreneur has previously brought global giants including Zara, the Lego Store and Victoria's Secret to Italy, so he would appear to be the right man for the job.

The first stores will be opened in Milan and Rome, though the opening date of the Italian flagship store has been pushed back. Initially scheduled to launch in Milan this year, Percassi said the country's first Starbucks would come "in 2018 after June, because we are doing a big thing here."

After that though, they'll be going at full throttle, with a further four shops expected to open that same week, spread between Rome and Milan.

And by 2023, Percassi says he hopes that there will be hundreds of Starbucks shops across the entire peninsula, "if the market responds well".


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