The fall began: Uber suspends unlicensed service in Norway
The U.S. ride-hailing company has come under fierce pressure from traditional taxi drivers and regulators across Europe who accuse it of unfair competition and skirting traditional licensing rules.
UberPOP has already been suspended in several European capitals, including Paris and Brussels, and Uber was recently humbled when it lost its licence to operate in London.
"We've learned the hard way that we must change as a company in order to serve the millions of riders and drivers who rely on us. With our new CEO Dara Khosrowshahi onboard, it's a new era for Uber," the company said in a statement.
"That's why it's now time to pause UberPOP in Norway, in order to relaunch under new regulations."
UberPOP will be paused on October 30, while Uber's licensed services UberBLACK and UberXXL will continue to operate as normal.
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