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Rolls-Royce breaks sales record again in 2014

Rolls-RoyceRolls-Royce Motor Cars sold a record number of cars last year, breaking through the 4,000 mark for the first time in its 111-year history.

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The luxury car maker sold 4,063 cars, up 12% on last year, and marking the fifth consecutive year of record sales. Sales in the US increased by almost a third, by 40% in Europe and in the Middle East by 20%, the company said.

Rolls-Royce Wraith model and strong orders for its new Ghost Series II helped drive the strong performance.

The company said it sold more cars worth more than €200,000 than any of its rivals, with demand for bespoke customisation remaining high.

"A record number of customers spent personal one-on-one time with Rolls-Royce's Bespoke design consultants commissioning their personalised vehicles."

Chief executive Torsten Muller-Otvos told the BBC's Today programme that about 80% of its buyers were entrepreneurs and business owners, with the remainder celebrities.

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