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Mondelez launches operations in Bangladesh

Tang
Asia   Mondelez's powdered beverage brand Tang has been a market leader

Mondelez International has launched operations in Bangladesh, expanding the company's presence in South Asia.


The U.S. multinational confectionery, food, and beverage company set up its country headquarters in Dhaka, marking its entry into Bangladesh, the eighth most populous country in the world with around 160 million consumers.

Kallappa Pattanashetti, who was earlier with Mondelez India Foods Private Limited, has been appointed as country lead and will play a pivotal role in running the company's operations in Bangladesh.

"With our existing experience in Bangladesh, we see tremendous opportunity to bring in our much-loved products to this region and continue to grow here," Kallappa Pattanashetti was quoted as saying in a statement received here Sunday.

"We have inaugurated our corporate office in Dhaka, rolled out billing systems and are currently in the process of establishing a new warehouse. Over the next two years, our focus will be to invest in building our route-to-market and growing market share for our much-loved brands."

Mondelez International's powdered beverage brand Tang has been a market leader in Bangladesh since 1995 and is exported into the country, said the statement.

With the establishment of its own operations, the company said it is now well positioned to tap into the snacking opportunity in Bangladesh by leveraging its global brand portfolio.

 

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