RSS   Newsletter   Contact   Advertise with us
Post Online Media
Toys and business   A first-of-its-kind

Mattel and Babytree form strategic partnership in China

BabytreeMattel and Babytree, China's largest online parenting community, announced the formation of a strategic partnership to co-develop a first-of-its-kind early childhood learning and development online platform.

Article continues below

READ MORE Mattel and Alibaba to work on new toys

Integrating world-class parenting content and developmental framework to serve millions of Chinese families' needs, the partnership aims to establish the best early childhood education brand in China.

Mattel and Babytree will bring to market a suite of resources for families, including child development assessment tools and customized parenting content and development curriculum, inspired by Mattel's trusted and globally-recognized early childhood development brand, Fisher-Price.

Under the terms of this partnership, Mattel and Babytree will co-create a robust online platform designed to promote and coach parents on maximizing early childhood development with their kids.

Drawing on Fisher-Price's unique expertise in childhood development, the platform will host a wealth of content and curriculum designed to enable many parenting styles and address the unique development paths of their child.

What to read next

We use cookies to ensure that we give you the best experience on our website. Please allow cookies for fully-functioning website.

Allow Cookies Privacy Policy