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Mattel and Babytree form strategic partnership in China

Babytree
Toys and business   A first-of-its-kind

Mattel and Babytree, China's largest online parenting community, announced the formation of a strategic partnership to co-develop a first-of-its-kind early childhood learning and development online platform.


Integrating world-class parenting content and developmental framework to serve millions of Chinese families' needs, the partnership aims to establish the best early childhood education brand in China.

Mattel and Babytree will bring to market a suite of resources for families, including child development assessment tools and customized parenting content and development curriculum, inspired by Mattel's trusted and globally-recognized early childhood development brand, Fisher-Price.

Under the terms of this partnership, Mattel and Babytree will co-create a robust online platform designed to promote and coach parents on maximizing early childhood development with their kids.

Drawing on Fisher-Price's unique expertise in childhood development, the platform will host a wealth of content and curriculum designed to enable many parenting styles and address the unique development paths of their child.


 

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