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Toys and business   A first-of-its-kind

Mattel and Babytree form strategic partnership in China

BabytreeMattel and Babytree, China's largest online parenting community, announced the formation of a strategic partnership to co-develop a first-of-its-kind early childhood learning and development online platform.

Integrating world-class parenting content and developmental framework to serve millions of Chinese families' needs, the partnership aims to establish the best early childhood education brand in China.

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Mattel and Babytree will bring to market a suite of resources for families, including child development assessment tools and customized parenting content and development curriculum, inspired by Mattel's trusted and globally-recognized early childhood development brand, Fisher-Price.

Under the terms of this partnership, Mattel and Babytree will co-create a robust online platform designed to promote and coach parents on maximizing early childhood development with their kids.

Drawing on Fisher-Price's unique expertise in childhood development, the platform will host a wealth of content and curriculum designed to enable many parenting styles and address the unique development paths of their child.




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